Jason Gerbsman is Managing Principal at HUDSON, and the driving force behind their Brokerage Services division.
Jason’s creative vision for real estate was evident early on in his career, working closely with Two Trees to bring Trader Joe’s and Urban Outfitters to the Atlantic Avenue corridor in the Boerum Hill / Cobble Hill section of Brooklyn. With Barney’s Co-op, Lenscrafters, New Balance and The Little Gym shortly following, a Brooklyn Renaissance was born. This forward thinking “outside the box” mentality drives his passion for the business.
Jason has leased millions of SF of retail space throughout his real estate career. His Tenant Rep business is specialized in the supermarket, food, fashion, fitness and hospitality industries – ranging from local relevant “mom & pop” operators, to Michelin Star chef’s, budding hospitality groups, regional / national chains and the like. Jason’s core focus is dealing with relevant brands and thoughtful, exciting projects.
In addition, Jason has represented some of the most well capitalized and dynamic real estate firms in the U.S and beyond, advising on the buy, sell, and financing side of the deal. His Landlord and developer clientele run the gamut from independent owners, to family offices, publicly traded REIT’s and Institutional pension funds. Whether it’s leasing, advisory, investment sales or capital markets, a detailed strategy is carefully curated for every assignment. He looks to partner with creative and dynamic clients with a common goal of enhancing neighborhoods, projects and developments.
Regardless of what side of the deal he is on, Jason entrenches himself in every transaction and remains actively involved in negotiations – all the way through to completion.
Prior to founding HUDSON, Jason cut his teeth in the business at Welco Realty, where he was charged with spearheading their outer borough retail leasing division. In his previous life, he ran a successful creative, design and printing agency working with some of the largest publishing houses, retail companies and brands on a national and international level.
“The devil is in the details. Attorneys get paid by the hour and make their money regardless of what happens. As Brokers, we get paid when deals gets done. I stay actively involved in every deal from LOI to execution. It’s the only way. I am a deal maker. I get deals done…” JG-
Known by his infamous alter ego… JAY GERBS